AMSTERDAM, 25 April 2026. Twice a year, French Connection invites its customers to an Afternoon of Style at selected stores. For Spring/Summer 2026, the Amsterdam store asked StyleAI, the AI personal shopper for fashion retailers, to be part of the afternoon. It was StyleAI’s first in-store activation.
Guests began with a colour consultation. They then told StyleAI’s Concierge what they were looking for, and it suggested pieces from the SS26 collection. The store’s associates took it from there, helping each guest try on and narrow down the selection.
One guest, matched as a Warm Spring, wanted linen and cotton only. StyleAI suggested the Cambria Cotton Ricrac Dress in butter yellow.
The conversation narrowed a full collection down to a few pieces, and the store team did the fitting.